Born with a passion for greatness. Tom Joyce founded Built Not Born with a sole mission; to unearth the inner champion within all of us.
— Shahbaz Choudhry - Founder, Pace Journal
 
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A CONVERSATION WITH TOM:


How Long Have You Been in The Fitness Industry?

I’ve been in the fitness industry for over a decade. In my time, I’ve worked with a wide range of people from young children, amateur athletes, professional athletes all the way up to elderly people coming back from back and hip surgeries.

 

Why BNB Now?

When I do something, I have to believe in it completely.

I could have started BNB a long time ago, but I wanted to make sure that my knowledge, experience and results stacked up before I launched. Over the last 5 years, my athletes have seen global recognition and achieved huge accolades.

The time was right to open the doors for other athletes to come and benefit from our training philosophy.

The time is now!


What Makes BNB so Different From Other Training Institutes?

Most trainers will look for the most ‘talented’ individuals to work with. We don’t. In fact, talent can sometimes be a smokescreen for how ‘good’ a trainer actually is.

We don’t screen athletes for talent. We screen them for heart first. You may have read the quote, “hard work beats talent when talent doesn’t work hard”. We firmly believe that.

Consistency and discipline, over time defeats talent any day of the week.

By placing a focus on your ability to commit yourself, I believe we stand alone as a training provider who gives athletes of all abilities an equal chance to achieve great things.


How Can we Train With BNB?

At present, we’re fully booked with our current roster of athletes. We’re looking to launch BNB Camps, Online Programmes and take on more trainers in the near future so stay tuned.


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